The Evening Standard

Burberry is teaming up with chinese tech giant Tencent to design a high end concept store

July 31, 2020

Luxury british brand  Burberry is teaming up with chinese tech giant Tencent to design a high end concept store purely  using  social media interactions.

 

Its the very first "social retail store" opened earlier in China's technology hub of Shenzhen.

 

40 percent of Burberry's sales go to Chinese shoppers.

 

But the collaboration comes at a time when relations between London and Beijing  have hit an all time low, with  China's UK ambassador saying relations have been "seriously poisoned".

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